Promoting your Website
Promoting your website is not just about optimising your website. You can also promote your website using traditional advertising and online advertising.
However, the evolution of the way in which the WWW works has provided us with many other methods of promoting our websites that are free of charge and involve sharing knowledge and participating in conversations. These include social networking, webPR, Viral Marketing and email marketing.
The World Wide Web has changed
The Web is no longer a place where you simply showcase your business and products. It is also a place where people talk about them.
The “new” web - Web 2.0 – is a move from using the WWW as a storage and display system to a full blown communication tool.
Yes, people expect to find the basic facts, images, features, benefits and details of your organization on the Web. That’s a given. A website is as vital to business as having a business card. But now, they also want to talk with you, about you, about your products or services; they want to converse.
So all we need to do is participate in the conversation.
Word-of-mouth to the Power of 10
This give us extraordinary opportunities to promote our websites (ergo our businesses) in a way that has always been considered the most powerful form of advertising - word-of-mouth. Word-of-mouth advertising on a global scale. Imagine that!
We can use social media, forums and blogs to engage in a conversation about our businesses. We can promote our businesses by sharing knowledge and information with people through email marketing, viral marketing and press releases.
The Tools You Need
workIT online provides you with email marketing tools to easily manage and maintain your email marketing campaigns. The integrated Online Business Packages come with a built-in email marketing tool as well as a Customer Relationship Manager. The Standard Web Hosting packages come with News Manager which manages your subscription database and sends personalised emails with one click.
As always you'll find information, tips and tools to develop and implement an eMarketing strategy to promote your website right here and in our newsletter.
Attend the "Socialise" or the "Work It!" Training Courses and find out how to create eMail marketing campaigns that work; where the conversations are happening or how to start them; and how to participate in them.
