Optimise your Website
90% of websites are found via Search Engines. 61% of all Searches are done using Google.
So - optimisation (the process of getting your website to the top of the search engine rankings) is vital if you want people to visit your website.
Often you'll hear people say that the Internet is overrated. They have a website and it does nothing for their business. Their website is probably not optimised!
Search Engine Optimisation is like "distribution"
If you don't optimise your website it's like having a whole lot of glossy brochures printed and then keeping them in your garage. And, like distribution it is an ongoing process.
A Search Engines objective is to deliver the most relevant results to a user for their Search. They use alogarithms (like a mathematical formula) to do this.
You need to ensure that your website is found by people searching for your products or service.
To achieve this you need to continuously optimise whenever you work on your website. This involves thinking about the person searching for your product or service, as well as the factors search engines take into account when ranking websites.
The Tools You Need
It's actually quite straightforward to optimise your website. It's a way of thinking about your website. workIT online provides you with information, tips and tools (as well as in-the-flesh training courses) you need to help you to optimise your website.