Manage & Maintain your Website
The ongoing management and maintenance of a website is another thing that people overlook. It is as important as the optimisation process.Establish Yourself as an Authority
Websites that are updated frequently perform better in the Search Engines. This is because it shows that you're active, your business is busy, you're keeping abreast of your industry, you're sharing information, you're participating - so you're more likely to be an "authority" in your field than someone who only updates their website once a year.Let's not forget about the people visiting your website. Adding content and making sure it is interesting, up to date and relevant will keep them coming back for more!
Listen to your Customers
Remember that your website is an extension of your business - an integral part of it. And, just as it's important to listen to your customers when they come to your business, it's important to "listen" to them when they visit your website. Who are they? Which pages do they look at? What are they NOT particularly interested in? What are they looking for?The beauty of the WWW is that it is measurable. You can find out what your customers are "saying" by looking at your statistics and analysing them. When you send out a Newsletter you can see who opened it, what they clicked on and whether they forwarded it to someone else. You can then make additions and adjustments based on this information.
